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Why wrong measurements can be bad for your community’s health…
In my update on the 2008 Tribalization of Business study on business communities that we are doing with Deloitte and The Society for New Communications Research last week – I pointed out how some...
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The 2008 Tribalization of Business Study Now Released
The study on tribalization of business which we (Beeline Labs, my new company), Deloitte and the Society of New Communications Research (where I am a senior fellow), produced this spring/early summer...
View ArticleTribalization of Business – an interview with O’Reilly’s Joshua-Michele Ross
At the Web 2.0 Expo in NY I had the privilege to speak with Josh Ross from O’Reilly about the Tribalization of Business Study. The interview is up on O’Reilly Radar. You can also see the full...
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Please help us with the 2009 Tribalization of Business Study
While we have already started with some qualitative interviews leading up to the 2009 Tribalization of Business, we launched the quantitative survey yesterday. A quick reminder. The study, co-produced...
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In Communities: Forget Market Segments – Embrace Consumer Tribes
Most marketers have been trained to use market segments as part of their strategy to approach certain groups of people. Unfortunately when you try to leverage communities as part of your business that...
View ArticlePreliminary results from the 2009 Tribalization of Business Study
Here is the presentation we used last week to talk about the very preliminary results of the 2009 Tribalization of Business Study, which was co-sponsored by Beeline Labs, Deloitte and the Society of...
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Conversation with Rob Kozinets, Marketing Professor and Editor of Consumer...
For my first CMO 2.0 Influencer Conversation, I spoke with Rob Kozinets, a professor of marketing from York University in Toronto, about communities, consumer tribes and word of mouth marketing – not...
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Results from the 2009 Tribalization of Business Study
Well, the results from the 2009 Tribalization of Business Study are finally here. As a reminder, the Tribalization of Business Study, sponsored by Beeline Labs, Deloitte, and the Society for New...
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The 2010 Tribalization of Business Study is open for business
You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and...
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Interesting case of plagiarism and rectification without apology
[update 5/17/11] – the editor for the magazine got back with me, apologized and rectified the situation. I removed their name from the title of he post. At some point in time tonight, I got a Google...
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